Fashion Zone AR
Created an AR-based mobile and HMD application to immerse fashion experience with Mixed reality.
Personas, Scenarios, IoT Devices, Sketches, Storyboarding, Moodboard, UI Styleguide, UI Design, Prototyping, Usability Testing, Limitations, Future ScopeProject Overview
Exploring and collecting fashion items while on travel using AR technology.
Project Concept
A passenger scenario for future public transportation enhanced with advanced and immersive technologies.
My Role
I worked on the mobile app UX aspects of the Fashion Zone AR project with one user experience designer, Sourav Mhatre.
Ideation
Explored existing AR/VR applications and devices, as well as their usage.
Find out travel friendly immersive experiences such as AR City, Google Maps AR, etc.
The fashion concept was combined with AR technology to improve the user experience of travellers.
User Persona
Developed User persona around the concept considering augmented environment capabilities of the user.
User Scenario
Hardware - Information Architecture
Referenced a few IoT sensors to be used in the solution and mentioned compatible devices to improve connectivity.
Sketches
Storyboarding
Inspiration
Generated mood board by putting emphasis on different AR-based applications.
Identified the pattern and UI trends.
Considered trendy and vibrant fashion-friendly theme for the target audiences.
Mood board
UI Styleguide
UI Design
Designed the mobile AR version of the application.
Usability Testing
Created a usability testing plan to conduct effective user evaluation and summarise the feedback.
Limitations
Future Scope
Figma Prototype
Key Takeaways
The trial usage of AR Head Mounted Device (HMD) - Microsoft Hololens 2 furnished the overall design concept of the app.
We got the knowledge of various sensors involved in the Information architecture that shapes the AR applications.
Usability testing helped us to collect quantitative and qualitative data as well as identify limitations and future possibilities of the Fashion Zone AR app.